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File 04 · India · Fintech

50K+ subscribers in a category where every word is regulated.

FyersYouTube: strategy, scripts, edits
Fyers campaign creative
50K+subscribers
0compliance violations

The brand

Fyers is an Indian online trading and investing platform for serious traders and first-time investors, operating in one of the most regulated content categories in the country.

The brief

Build and manage the YouTube channel: ideas, scripts, edits, thumbnails and growth, all within SEBI guidelines.

What we found

Traders search for specific questions. Answer those questions clearly and within the rules, and the channel compounds on its own.

The work

SEO-led ideas

Built the content calendar around what traders and investors were already searching for.

Scripts that hold

Wrote every script to earn the first 30 seconds, then teach something useful.

Edits and thumbnails

Edited for pacing and retention, with titles written to rank and thumbnails designed to earn the click.

Compliance on every video

Reviewed each piece against SEBI guidelines before it went live.

What happened

A growing channel in a tightly regulated category, with a clean compliance record.

Seats used

YouTube strategy · Video scripting · Editing · SEO · Compliance management

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