4formats: digital, print, outdoor, social
The brand
Kerala Tourism is the official tourism board of one of India's most visited states, welcoming crores of domestic travellers and lakhs of international visitors every year.
The brief
Create hand-crafted illustrations that make people feel Kerala before they book a ticket.
What we found
Tourism creative is judged in the first glance. The work had to feel like art people would want to frame.
The work
The series
Illustrated the backwaters, houseboats, spice markets, hill stations and coast.
One visual language
Kept every piece warm, lush and detailed, so the series reads as one identity.
Built for every format
Designed assets that work across digital, print, outdoor and social without losing character.
What happened
A campaign-ready visual identity that travels across every touchpoint.
Seats used
Illustration · Visual identity · Campaign assets · Brand design