A young sneaker brand, seen by 60M+ people in time for its funding round.
The brand
Comet is an Indian direct-to-consumer sneaker brand built for a generation of dreamers and doers.
The brief
Make Gen Z care about a new sneaker brand ahead of a major product drop and a funding round that needed the world watching.
What we found
The open position in the category: Indian by design, global by vision. Every caption, post and campaign brief came from that one line.
The work
Built the brand voice from scratch around that single idea.
Designed and ran content across Instagram and LinkedIn, timed around the product drop and the funding round.
Wrote Comet's story and posted it on my own profile. One post reached 700K impressions and 6,000+ likes.
Coordinated creators and the full content push leading into the round: the right message, on the right platform, at the right moment.
What happened
When the funding news and the drop landed, the content was already in feeds, DMs and group chats. Comet became part of the Gen Z conversation at exactly the right time.
Seats used
Brand positioning · Content strategy · Influencer marketing · Copywriting · Campaign strategy